Prospect Discovery & Validation
N = 22 CompletedKTH IRL 3 → 4 EvidenceConversational discovery submissions captured under the v0-conversational-v1 instrument on survey.vespera.bio. De-identified dataset strictly adhering to data governance runbook (zero PII exposed).
Completion Rate
71.0%
22 / 31 started sessions
Navigation Gap Confirmed
95.0%
21 of 22 struggle in navigation loop
WTP: AI Coach
82%
Willing to pay $1–$20/month
WTP: Personalized Routine
59%
Willing to pay for tailored routine
Interference Score
3.32 / 5
Disruption to daily productivity
Core Hypothesis Validation: The Navigation Gap
Vespera is founded on the premise that working adults do not lack general wellness information; rather, they face an acute navigation gap when moments occur. The discovery survey validates this decisively: 95.5% of respondents confirmed an active navigation struggle.
Primary Struggle Stage
Choosing Response (36%)
Recognizing pattern: 27% · Starting action: 27% · No struggle: only 4.5%.
Leading Acute Trigger
M1 Overwhelm (50.0%)
Followed by M3 Energy Dips (18.2%), B7 Task Avoidance (13.6%), and M4 Wind-down (13.6%).
Current Ineffective Coping
Pushing Through (27.3%)
Over a quarter report "continued without stopping", with another 18% resorting to distraction.
Protocol Recommendation & Selection Rates
Conversion rates of protocols offered in conversational flow
| Protocol | Offered (Rec) | Selected | Adoption Rate | Performance |
|---|---|---|---|---|
| post meal walk | 8 | 7 | 88% | |
| cool down | 14 | 8 | 57% | |
| protein rich first meal | 4 | 2 | 50% | |
| regular sleep window | 4 | 2 | 50% | |
| morning daylight | 8 | 3 | 38% | |
| extended exhale | 12 | 3 | 25% | |
| grounding | 17 | 4 | 24% | |
| physiological sigh | 15 | 3 | 20% | |
| box breathing | 16 | 2 | 13% | |
| caffeine curfew | 5 | 0 | 0% | |
| caffeine delay experiment | 1 | 0 | 0% | |
| evening light dimming | 3 | 0 | 0% | |
| bedroom thermal comfort | 3 | 0 | 0% |
De-identified Submissions Explorer
22 validated submissions (anonymized)
| ID | Cohort | Top Bother | Interference | Navigation Difficulty | Selected Protocols | Coach WTP | Consent |
|---|---|---|---|---|---|---|---|
| f4e76cfe | 38yo male, desk or office work | Energy Dip | 4 / 5 | Recognizing the pattern early | post meal walk, protein rich first meal, grounding, physiological sigh | $5–$10/mo | ✅ |
| 0c0cb851 | 39yo female, mixed | Energy Dip | 3 / 5 | Starting the chosen response | post meal walk, morning daylight, protein rich first meal | Free ($0) | — |
| e52155db | 50yo female, other | Energy Dip | 3 / 5 | No navigation difficulty reported | morning daylight | $5–$10/mo | — |
| 44a39d40 | 43yo male, desk or office work | Focus & Decision | 4 / 5 | Starting the chosen response | box breathing, post meal walk, extended exhale | $1–$5/mo | — |
| ca1f0c29 | 41yo female, desk or office work | Overwhelm | 4 / 5 | Choosing a manageable response in the moment | cool down | Free ($0) | — |
| 2b70888c | 42yo male, desk or office work | Wind-down Friction | 3 / 5 | Choosing a manageable response in the moment | regular sleep window | $1–$5/mo | — |
| 86517959 | 42yo male, desk or office work | Task Avoidance | 4 / 5 | Recognizing the pattern early | post meal walk | $5–$10/mo | ✅ |
| 971af525 | 50yo female, mixed | Overwhelm | 3 / 5 | Other barrier | grounding | $1–$5/mo | ✅ |
| 67c4c9fa | 42yo male, mixed | Overwhelm | 5 / 5 | Choosing a manageable response in the moment | None | Free ($0) | — |
| 17fa5833 | 43yo male, mixed | Overwhelm | 3 / 5 | Recognizing the pattern early | cool down | Free ($0) | — |
| 96c2c78f | 42yo male, desk or office work | Overwhelm | 3 / 5 | Recognizing the pattern early | cool down | $1–$5/mo | — |
| f182cf44 | 43yo male, caregiving or home | Wind-down Friction | 3 / 5 | Choosing a manageable response in the moment | cool down | $5–$10/mo | — |
| 2cb57161 | 42yo male, desk or office work | Overwhelm | 3 / 5 | Choosing a manageable response in the moment | extended exhale, cool down | $1–$5/mo | — |
| 60a64092 | 33yo male, studying | Overwhelm | 3 / 5 | Choosing a manageable response in the moment | physiological sigh | $1–$5/mo | — |
| c9e60ac0 | 43yo male, desk or office work | Overwhelm | 3 / 5 | Starting the chosen response | extended exhale | $1–$5/mo | — |
| 0512fbf4 | 43yo male, desk or office work | Overwhelm | 3 / 5 | Starting the chosen response | grounding, cool down | $1–$5/mo | — |
| 20aee001 | 43yo male, desk or office work | Overwhelm | 3 / 5 | Recognizing the pattern early | physiological sigh | $1–$5/mo | — |
| 8dcf4ffe | 40yo female, physical or on feet work | Wind-down Friction | 3 / 5 | Choosing a manageable response in the moment | regular sleep window, cool down | $1–$5/mo | — |
| 7afda042 | 43yo male, desk or office work | Energy Dip | 4 / 5 | Starting the chosen response | post meal walk, grounding, box breathing | $10–$20/mo | ✅ |
| ae5740a6 | 42yo male, mixed | Task Avoidance | 3 / 5 | Starting the chosen response | post meal walk | $10–$20/mo | — |
| 75df4c36 | 43yo male, desk or office work | Task Avoidance | 3 / 5 | Choosing a manageable response in the moment | morning daylight, post meal walk | $5–$10/mo | ✅ |
| 05ea6c4b | 43yo male, desk or office work | Overwhelm | 3 / 5 | Recognizing the pattern early | cool down | $1–$5/mo | — |